From a young age, I understood that money makes the world go round. Yet it took me another 20 years to completely transform my life by learning the mindset and language of wealth. Not the tactics. Not the tips. The thinking — the way truly wealthy people relate to money at a foundational level. 

That shift changed everything. And when my son was born, one question became impossible to ignore: 

"What are the rich telling their kids?”

The quest

I dove deep — biographies, documentaries, podcasts — not in search of investment strategies, but in search of family culture. How do the wealthy think about money across generations? What do they actually teach their children? What traditions, mindset frameworks, and upbringing rituals create financially savvy kids?

The data was striking. Generational wealth is not just about building it — it's about retaining it. Most family fortunes are gone by the third generation, not because of bad investments, but because of an absence of financial literacy passed down at home.

My mission

To meet and interview as many affluent individuals as possible — uncovering their secrets, family traditions, mindset strategies, and upbringing goals — and translate those insights into a comprehensive, step-by-step guide for parents like me who want to raise money-wise children and leave behind a meaningful legacy.